When I first started this business, I heard a lot of stories about the name Betty. There are the obvious - Betty Crocker, Betty from the Archie comics, Bette Davis. The name, the logo, the concept always seem to trigger an intense response.
At parties there is almost always one woman who snubs her nose at my business. I'm not sure why; perhaps she thinks this is no place for a woman, or maybe I laugh too loud, or I flirt too much. But for every one woman like that there are ten more smiling, praising, encouraging, cheerleading women. These are the women that tell me stories of the Betty they know.
Did you know that on the beach in California, a Betty is a kind, sweet, charismatic, female surfer? And who could forget the time I met a sweet 10 year old at a party who's name was, yep, you guessed it. Betty! Her parents encouraged me to go talk to her. She exclaimed the disdain for her name - stating it was for "old people." OLD PEOPLE!! Can you imagine? Cautiously, and fearful of the answer, I looked her in the eye and asked her if she thought I was old. She laughed and (fortunately for both of us), said I did not look that old. We swapped stories and she had no idea that being a Betty was such a compliment in California. I couldn't believe Betty White hadn't been on my radar after all these years.
And so, after all these years of being regaled with Betty stories, "being a Betty" became some kind of verb or adjective that I live by. It simply means to be a better person in whatever capacity is available to you. Be kind. Be smart. Roll with the punches. Try something new. Care about your neighbor. And all people. And animals. And the planet. Do what you can. Offer to help. Don't be afraid to ask for help. Express gratitude. Know you are worthy of love.
Well, why would you not want to do all of this all the time? Be. A. Betty. Everyday. And the B.A.B.E. theme was born.
A Betty (by a broad definition) is honest and brave, loyal and nurturing, witty and fun. She's balanced, quirky, open-minded, complex, and flawed. She's soulful and driven. And I think there's a little Betty in all of us.